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Friday, June 04, 2004

Trends vs. Fads 

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This article discusses Trends vs. Fads. When I read it I see a whole lot of Fads and not a lot of Trends. The trends we want to look at here at this site are trends that will leave a lasting effect on world. The fact that socialites in New York are really into mauve this year isn’t something we’re looking for. There are a number of links at the end of the article that are of interest and I’ll add them here.

DailyCandy is a free daily e-mail service spilling the beans on fashion, food and all things hip.
Trendcentral is a free daily e-mail newsletter covering lifestyle, technology, style and entertainment, particularly for Gens Y and X.
Daypop offers a Top 40 list of the hottest blog topics including links, archives and performance indicators from previous updates.
BlogPulse allows visitors to search, analyze, chart blog content and includes ready-to-go trend analysis such as "yoga vs. Pilates."
Google Zeitgeist charts the most popular searched items on Google on a monthly basis, plus offers access to archived Zeitgeist lists.
Yahoo! Buzz Index is a daily ranking of searched terms through Yahoo! based on total searches and percentage of change from the previous day. A free weekly e-mail buzz report is also available.
Small Business Trends is a business trend-tracking blog for entrepreneurs and small and mid-sized businesses that's updated even on the weekends.
Emerging Trend Advisor by Find/SVP is a monthly e-mail newsletter written by industry experts covering business trends. The newsletter is free to all Find/SVP clients, but non-clients can sign up for the latest newsletter online.
PollingReport.com is an independent, non-partisan Web site revealing American trends through regularly updated polls. PollingReport.com also offers a bimonthly subscription-based newsletter.
• Trendwatching.com offers a free monthly e-mail newsletter covering consumer trends and related business ideas. The Web site also offers a preview of the current newsletter in case of commitment reservations.

Unless the trend you target can sustain itself, your business is going to have a hard time adjusting when the trend has run its course.


Wednesday, June 02, 2004

RSS: Innovation in the wild 

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Paul Kedrosky has a column in this month's Harvard Business Review called ‘Feeding Time.’ He discusses the new trend of RSS feeds. RSS feeds are XML files that sit out on the internet. Programs poll the feed and notify users when updates have been made. This site has an RSS feed, as do most blogs. Companies can publish their press releases via an RSS feed and Kedrosky’s article discusses the possible effects on business.

My first thought when I read the article was to roll my eyes. I remember the ‘push’ hype from ’96-’97. You can read more about the similarities in this article. This article also points out some innovations that are taking place to counteract some of the similarities. Here is another article discussing the subject and offering some innovative solutions.

This looks like another good innovation exercise. If we are going to save everything, and publish everything, how are we going to keep it all straight?

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