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Friday, June 04, 2004

Trends vs. Fads 

Discuss
This article discusses Trends vs. Fads. When I read it I see a whole lot of Fads and not a lot of Trends. The trends we want to look at here at this site are trends that will leave a lasting effect on world. The fact that socialites in New York are really into mauve this year isn’t something we’re looking for. There are a number of links at the end of the article that are of interest and I’ll add them here.

DailyCandy is a free daily e-mail service spilling the beans on fashion, food and all things hip.
Trendcentral is a free daily e-mail newsletter covering lifestyle, technology, style and entertainment, particularly for Gens Y and X.
Daypop offers a Top 40 list of the hottest blog topics including links, archives and performance indicators from previous updates.
BlogPulse allows visitors to search, analyze, chart blog content and includes ready-to-go trend analysis such as "yoga vs. Pilates."
Google Zeitgeist charts the most popular searched items on Google on a monthly basis, plus offers access to archived Zeitgeist lists.
Yahoo! Buzz Index is a daily ranking of searched terms through Yahoo! based on total searches and percentage of change from the previous day. A free weekly e-mail buzz report is also available.
Small Business Trends is a business trend-tracking blog for entrepreneurs and small and mid-sized businesses that's updated even on the weekends.
Emerging Trend Advisor by Find/SVP is a monthly e-mail newsletter written by industry experts covering business trends. The newsletter is free to all Find/SVP clients, but non-clients can sign up for the latest newsletter online.
PollingReport.com is an independent, non-partisan Web site revealing American trends through regularly updated polls. PollingReport.com also offers a bimonthly subscription-based newsletter.
• Trendwatching.com offers a free monthly e-mail newsletter covering consumer trends and related business ideas. The Web site also offers a preview of the current newsletter in case of commitment reservations.

Unless the trend you target can sustain itself, your business is going to have a hard time adjusting when the trend has run its course.


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