TrendWatcher

...you'd almost expect corporate leaders to embrace the sunshine of the Web the way they embraced its productivity improvements. Trying to keep secrets, it turns out, is a fool's game. It adds costs, creates distractions, reduces customer loyalty, alienates employees — and, by all accounts, turns out to be an unwinnable game.

What's even more compelling is the realization that there is another way to do business. In this era of information transparency, running your company with real integrity and sound basic values actually turns out to be a good business strategy.