Tuesday, July 27, 2004
Corporate Art Goes Participatory
Corporations like IBM and Philip Morris (Now Altria) are famous for sponsoring art exhibitions, including the blockbusters which allowed institutions like the Metropolitan Museum of Art become so well known outside their neighborhood.
In their newsletter this week, Trendcentral notes a growing trend for brands to help people exercise their own creativity. For instance, fashion company Diesel is providing large walls (bigger than billboards) in four major European cities and inviting customers and artists (especially customers who are artists) to submit designs, with the winners being put up for several months of public display.
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If you're an artist or musician looking for sponsorship, check out other participatory art programs from Diesel here.
In their newsletter this week, Trendcentral notes a growing trend for brands to help people exercise their own creativity. For instance, fashion company Diesel is providing large walls (bigger than billboards) in four major European cities and inviting customers and artists (especially customers who are artists) to submit designs, with the winners being put up for several months of public display.
.
If you're an artist or musician looking for sponsorship, check out other participatory art programs from Diesel here.
